Privacy Policy

Last updated: 2024-06-01

Primer & Pin ("we", "us", "our", primerandpin.com) is a miniature painting and wargaming review site. This Privacy Policy explains what information we collect when you visit our site, how we use it, and the choices you have. By using this site, you agree to the practices described below.

Information We Collect

Analytics data: We use analytics tools (such as Google Analytics or similar services) to collect information about how visitors use our site, including pages viewed, time spent on pages, referring websites, browser type, device type, approximate location (derived from IP address), and general usage patterns. This data is aggregated and does not directly identify you by name.
Cookies and similar technologies: We use cookies and comparable tracking technologies to remember your preferences, understand site usage, and support advertising or affiliate tracking. Cookies may be set by us (first-party) or by third-party services we use, including analytics providers and affiliate networks.
Information you provide directly: If you contact us via email, a contact form, or by commenting on the site, we collect the information you submit, such as your name, email address, and message content.
Newsletter subscriptions: If you subscribe to any newsletter or mailing list we offer, we collect your email address and any other details you provide at sign-up, solely for the purpose of sending you updates and content you have requested.

How We Use Your Information

To operate, maintain, and improve the content and functionality of primerandpin.com.
To understand which articles, reviews, and guides are most useful to our readers.
To respond to inquiries, comments, and support requests.
To send newsletters or updates to subscribers who have opted in.
To track affiliate link performance and calculate commissions owed to us by affiliate partners.
To detect, prevent, and address technical issues, spam, or abuse.

Affiliate Disclosure

This site participates in the AliExpress affiliate programme. We earn a small commission on qualifying purchases at no extra cost to you. Affiliate relationships do not influence our editorial ratings or recommendations.

When you click on affiliate links within our reviews and guides, a cookie or tracking parameter may be placed by the affiliate network to attribute any resulting purchase to Primer & Pin. We do not have access to your payment details, and the retailer processes your order and any personal information required to complete that transaction.

Third-Party Services

We work with the following types of third-party services, which may independently collect or process data as described in their own privacy policies:

Analytics providers (e.g. Google Analytics) to measure site traffic and usage patterns.
Affiliate networks (e.g. the AliExpress affiliate programme) to track referred purchases and calculate commissions.
Hosting and content delivery providers that store and serve our website content.
Email service providers used to send newsletters to subscribers who have opted in.
Embedded content such as YouTube videos or social media posts, which may set their own cookies when displayed on our pages.

We do not sell your personal information to third parties.

Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies. Please note that disabling cookies may affect the functionality of certain features on our site, such as remembering your preferences or accurately tracking affiliate referrals. Where required by law, we will request your consent before setting non-essential cookies.

Data Retention

We retain analytics and usage data for as long as necessary to fulfil the purposes outlined in this policy, or as required by our service providers' own retention practices. Emails and messages sent to us are kept for as long as needed to address your inquiry and for our internal record-keeping.

Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to:

Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Object to or restrict certain processing of your data.
Withdraw consent at any time where processing is based on consent, such as newsletter subscriptions.
Lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us using the details below and we will respond as promptly as possible.

Children's Privacy

Primer & Pin is intended for a general audience interested in miniature painting and wargaming hobbies. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this page periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please reach out to us at [email protected]. We aim to respond to all privacy-related inquiries within a reasonable timeframe.