Cookie Policy

Last updated: June 2024

Primer & Pin ("we", "us", "our", primerandpin.com) uses a small number of cookies and browser storage technologies to run this site and to understand how it's used. This page explains what we use, why we use it, and how you can control it.

What Are Cookies and Local Storage?

Cookies are small text files placed on your device by websites you visit. Local storage (specifically localStorage) is a similar browser technology that allows a website to store small pieces of data directly in your browser. Unlike cookies, localStorage data is not automatically sent to our servers with every request — it stays in your browser until it is cleared or expires.

How We Use Cookies and Local Storage

We keep our use of tracking technology as minimal as possible. Here's exactly what we use:

When you first visit Primer & Pin, you'll see a cookie consent banner asking whether you accept or decline non-essential analytics cookies. Your choice is stored using localStorage under a key such as pp_cookie_consent. This entry simply records whether you clicked "Accept" or "Decline" so we don't show you the banner again on every visit.

Purpose: Remembers your cookie preference.
Type: Browser localStorage (not a traditional cookie).
Duration: Persists until you clear your browser storage or manually reset it.
Consent required: No — this is strictly necessary to operate the consent system itself.

2. Analytics Cookies (Only if You Accept)

If you click "Accept" on our consent banner, we load a privacy-conscious analytics script that helps us understand which reviews and guides are popular, how visitors navigate the site, and where we can improve. This script sets its own cookies in your browser.

Purpose: Aggregated, anonymised traffic analysis (page views, referral sources, approximate device/browser type).
Type: Third-party HTTP cookies set by our analytics provider.
Duration: Typically expires within 1–24 months depending on the provider's default settings.
Consent required: Yes — these cookies are only set after you actively accept them via the banner. If you click "Decline" or close the banner without accepting, no analytics script or cookie is loaded.

We do not use these cookies to build advertising profiles, and we do not sell or share analytics data with third parties for marketing purposes.

3. Third-Party Cookies

The only third-party cookies on Primer & Pin come from our analytics provider, and only after you've given consent as described above. We do not embed third-party advertising networks, social media widgets, or tracking pixels on the site. If this ever changes, we will update this policy and, where required, ask for your renewed consent.

What We Don't Do

We don't use cookies to track you across other websites.
We don't sell your browsing data.
We don't load any tracking or analytics script before you've made a choice on the consent banner.
We don't use invasive fingerprinting techniques.

Because your consent choice is stored locally in your browser rather than tied to an account, you can withdraw or change it at any time by clearing your browser's site data for primerandpin.com. This will remove both the consent preference and any analytics cookies that were set, and the consent banner will appear again on your next visit so you can make a fresh choice.

To clear this data:

Chrome / Edge: Open Settings → Privacy and security → Clear browsing data → select "Cookies and other site data" (you can limit this to primerandpin.com using site settings).
Firefox: Open Settings → Privacy & Security → Cookies and Site Data → Manage Data → search for primerandpin.com and remove it.
Safari: Open Preferences → Privacy → Manage Website Data → search for primerandpin.com and remove it.
Mobile browsers: Look for "Site settings" or "Privacy" options within your browser's settings menu, then clear data for this specific site.

You can also usually block cookies entirely through your browser's privacy settings, though this may affect how some features of the site behave.

Do Not Track Signals

Some browsers offer a "Do Not Track" setting. Because we only load analytics after explicit opt-in consent via our banner, our approach already respects your choice regardless of browser-level signals — if you decline our banner, no analytics cookie is set.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technology we use or for legal and regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have any questions about this Cookie Policy or how we handle data, please get in touch through our contact page on primerandpin.com. We're happy to explain anything in more detail.